Reimagining video production through intuitive, AI-powered innovation.
3M
Top-ranked worldwide, #1 in 40+ countries, exited.
We built Clips with the belief that video creation should be fast, expressive, and accessible to everyone. At a time when video generation was still in its early days, Clips became one of the world’s first AI powered video generation apps, opening a new chapter in how people turn ideas into visual stories.
Redefining video creation
Traditional video editing tools demanded time, technical skill, and complex workflows. We saw an opportunity to simplify the process without compromising creative impact. Clips was designed to remove friction and replace it with intelligent automation, allowing users to focus on ideas rather than tools.
As an AI video generator, Clips transformed photos and concepts into short, engaging videos with ease. Its modern design and clean workflow made it possible to create compelling visual content in minutes, not hours.
Our approach
Every feature in Clips was built around simplicity, speed, and inspiration. By combining smart automation with an intuitive user experience, the app enabled creators to express themselves visually without advanced editing knowledge. The goal was clear: make video creation feel effortless while delivering strong visual results.
This approach resonated globally. Clips reached 3 million downloads, ranked number one on charts across more than 40 countries, including the United States, and remained there for an extended period. It was also featured among Google’s Apps of the Year and received an industry award, reinforcing its impact and innovation.
Growth and exit
By the end of 2025, Clips had established itself as a category defining product in AI driven video creation. Its success led to an acquisition by an American company, marking a successful exit and the culmination of an ambitious journey.
A lasting legacy
Clips represents a milestone in the evolution of AI video tools. It proved that intelligent automation and thoughtful design could empower millions of users to create meaningful visual stories without barriers.
What began as a vision to simplify video creation became a globally recognised product that helped shape the future of AI driven creativity.
